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Business Excellence

Common Website Pitfalls for Start-Up Businesses

start-up businesses

Before opening up your new business, there are a few website pitfalls that you’ll want to make sure you avoid. Here’s a list of the most common ones.

When you’re starting up a new company, and you get everything set up and ready to go before your launch, it feels like nothing can stop you. However, that couldn’t be further from the truth. Something as small as a slight website hiccup could drag down your entire grand opening.

Here are some common website pitfalls for start-up businesses that you need to be aware of to avoid issues.-

Not Even Having a Website

This might seem like a weird inclusion, but you’d be surprised by the number of companies who make a Facebook page and call it a day. While being on social media is crucial, you shouldn’t use it as your primary online hub—that’s what a company website is for. Websites give you free rein to do whatever you need to without being at the mercy of whatever company runs the site you’re using as your business center. Plus, having your own site looks way more professional.

Creating a Confusing Design

Once you start designing your website, you might be inclined to spruce it up a bit to stand out among the crowd. While this is a good idea, you need to ensure that you don’t go overboard. There is such a thing as going too far when designing. When it’s all said and done, it should still look like a typical website that is easy to search through and navigate. If your potential customers can’t figure out how to use it, you’ll miss out on sales.

Failing To Squash the Bugs

On top of design problems that’ll send consumers away, there are many technical issues that your site could run into that will cause people to leave. While it’s essential to address all of them, one that many business owners tend to forget about is squashing annoying bugs. This is because software bugs are notoriously difficult to get rid of. However, if you have a few that make your site practically unusable, you’ll need to hire a professional to fix them or find a way to get rid of them yourself. Never ignore them in hopes that they’ll eventually go away.

Info-Dumping Too

MuchEven though the point of your website is to inform consumers as to who you are and what you provide, it’s possible to tell them too much. This is known as info-dumping, and too much of it can turn off customers. Opening up a page and seeing a wall of text might be too much to handle, leading those people to exit your site. You need to strike a balance between informing them and keeping it brief. Once you do, your site will be in much better shape.

Missing a Call to Action

The final common website pitfall for start-up businesses to avoid is failing to have a call to action on your landing pages. Many viewers will look at one page of your site and leave after finding what they’re looking for. You need to give them some form of a call to action to convince them to stay. If you don’t have one, your site won’t bring people in like it’s supposed to.

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