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Ep # 3 Be Free, Be Fun, Be Fearless With Dr Rana Al-Falaki: Be Seen and Make An Impact

Womenlines takes pleasure to welcome Dr Rana Al-Falaki from London as a guest contributor at Womenlines panel. As a leader in her field for over 20 years, a multi-award winning business owner, an international speaker and trainer, a researcher, a visiting professor to the Medical University of Taipei, editorial board member and peer reviewer of several journals, and a #1 international best-selling author Dr Rana is very much passionate about helping professionals in their leadership development. In her article of Womenlines Dr Rana is sharing insights she learnt about how to have impactful zoom meetings while interviewing (video above) image and presence consultant Marcella Scherer-

In a recent interview with image and presence consultant Marcella Scherer, she shared with me how to create the whole 360 effects when on a zoom call, you-tube video, virtual conference or any other online event.  If you want to make a good impression, it’s a lot more complex than just clothes and back-ground.  She covered four essential components to give you the edge and called it the ABCD of having a presence.

“You never know who will meet, and in online meetings, the senior management and CEO may be far more likely to be watching when previously they wouldn’t have” she goes to say “you only have 7 seconds to make 11 first impressions, which she explains are nano-judgements such as your gender, socio-economic status, intelligence, trustworthiness, likability being amongst them; having the edge on appearance is key – once you push past that first judgement, then you can use your other tools such as your voice, knowledge and experience to impress.”

1-  Appearance

For those sceptics who would prefer to resist dressing up for the boss, Marcella re-frames it as considering it to be just another tool in your tool-kit, and to use it to your advantage.  Some suggestions she makes to help you stand out are:

2-  Behaviour

“The way you do one thing, is the way you do everything,” she says, and that is what people will remember.  If you show up late, they may think, albeit wrongly, that you may not be timely on projects; if you show up messy, they may think you don’t care enough about the work either.  Some suggestions to come across well in those first seven seconds are:

3-  Communication

“55% is non-verbal and 7% verbal” she explains, “so how we hold our bodies says so much to people.” Some tips she shared included:

4-  Digital Presence

“When you show up fully competent and present, people notice and are drawn to you!” She continued, “Women in particular can seem to have it all going for them, looking great, but still not getting the attention on screen, which becomes even more of a challenge digitally.” This is where the energy work and working on yourself from within needs to done to be truly effective.  She shared some pre-meeting suggestions:

Marcella went on to explain that in order to have a truly powerful image and presence that allows you to be noticed, it  has to come for the inner work, and that will radiate through.  This included identifying your fashion values, your goals and be completely clear on what you want.  She does a fun exercise with her clients called the million dollar style and vision board exercise, which not only identifies what and how to style yourself with the best hair, make-up and most flattering clothes, but also exactly how you want to be feeling and the effect you wish to have on others.

“As a  leader or high level executive, we have to have these soft skills to accompany our leadership and presence.  It is a really important piece, that in fact is not fluffy, nor superficial.  The little details can say so much about a person.” She summarised.

So may other wonderful ideas and concepts were shared during our time together about what a wardrobe says about a person and her own leaps of faith to pursue a life with purpose.

Her own story is one steeped in experience in the fashion industry and being open and prepared to take risks.   She had been a ballet dancer, and surrounded by the world of fashion and body image which impacted her calling.  Without a doubt, helping people the way she does shines through her so passionately; if anyone has digital presence, it is certainly her. 

Dr Rana Al-Falaki helps women re-ignite and exude passion to turn wanting into having by being more and doing less.  She believes adamantly in the three words of her podcast and video series – be free, be fun, be fearless.  You can connect with her via her website

Are you looking out for physical health, leadership skills, mindset health and image branding strengthening tools to be the best version of yourself? Subscribe to weekly free powerful updates of an online magazine Womenlines for free.

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