Womenlines Digital Wonders Campaign
Womenlines presents ‘Digital Wonders Campaign’ reporting about exclusive brands which can help people to achieve excellence in life.
It is pleasure to share about Yafot Wellness from Singapore which stands out in the field of wellness centres through its holistic offerings based on cutting edge latest technologies along with expert health, nutrition and homoeopathic consultancy to enhance one’s wellness.
Womenlines team is delighted to share the interview of the founders’ of Yafot Wellness, a lovely entrepreneur couple, Mr Sonny Kwok and Mrs Marilyn Kwok, in their own words. Passion to help people to lead a healthy life and to live a life of purpose motivated this couple to establish Yafot Wellness. Do listen to them in the video shared above and read their interview below-
Q1) Please share with our readers a little bit about yourself!
Sonny: I grew up in Singapore & did my Bachelor & Master degrees in the States. I’ve lived in countries like the Netherlands, China and Hong Kong with my family while working across IT, Consumer & Pharmaceutical industries. I am very thankful for these opportunities.
Marilyn: I was born and raised in Singapore, educated in the US with a Bachelor of Science in Finance. I had worked in the Banking, IT & shipping industries. Not long after, I made the boldest step in my life—to become a full-time mother of three beautiful daughters. Raising them together with my husband during his overseas postings have been my greatest joy.
Q2) When did you start this venture and what inspired/motivated you to take a plunge into this venture?
Sonny: I came to a crossroad at the end of 2017, wondering if I should continue what I do best at MNCs, or to try something different. That’s when we chanced upon this health & beauty business opportunity. It gave us the ability to provide innovative and cutting edge technologies for people to live and be well. It was so appealing that we just went for it!
Marilyn: I have personally experienced loved ones suffering from debilitating diseases and illnesses. This venture not only gave me an opportunity to support Sonny in his career, but it also provides me with the chance to do something I’ve always wanted—to help others live healthily. This creates a purposeful work and the opportunity to work together.
Q3) Can you share with us some challenges that you faced during the initial stages?
Sonny: On the surface, starting a business looks fun and exciting. What you don’t see is how much planning and hard work it requires behind the scenes. For us, every step was a challenge. From creating the business concept to selecting a target audience to negotiate the location, treatments, price positioning, HR, financing & marketing—it sure was hard work.
Marilyn: The greatest challenge for me was to learn new medical and biological terminologies that came along with the work we do. It required me to keep up with the latest technologies in both food science and health and wellness industries.
Q4) How do you balance your personal and professional life?
Sonny: In my previous global jobs, I was only home half the time. It greatly affected our family, relationships wise. Now, since the business is local, I spend most of my time in Singapore. I also get to spend more time with my family, with the bonus of getting to work with my wife and daughters. ?
Marilyn: Initially, the idea of working together was very appealing. However, we had never worked together before. Hence, in reality, it was a challenge for us. At work, we saw a different side of each other that we had never seen before. We began to see the importance of resolving workplace conflicts and to facilitate decision making in the most amicable way. With much discipline and effort, we also learnt how not to talk about work at home. Each night, we would intentionally set aside time to check on our daughters no matter how tired or challenging work was that day.
Q5) What would you suggest to other aspiring entrepreneurs who want to venture out on their own?
Sonny: Planning is of utmost importance, hence it cannot be rushed. However, when it comes to decision-making, it needs to be quick. Also, having a learner’s attitude is what keeps you going. Most importantly, stay humble and take your customers’ feedback to heart!
Marilyn: The strength of your business lies in the strength of your team. It’s crucial to rally teammates that share the same heartbeat as you!
Q6) Is there any person who has mentored/supported/inspired you?
Sonny: We are so thankful for those who have supported us in this new venture, but I want to give special thanks to my mentor Mr Aanandha Sharurajah, Founder of Atos Wellness! He’s a well-respected veteran in the health and wellness industry. He’s been so gracious to share his network and some common pitfalls in the industry with us. There was no obligation for him to do so, but yet he helped us and we are ever so grateful!
Marilyn: The vision itself of helping people live well is what inspires me. I find so much purpose in using my heart and hands to serve others. All that we do at Yafot is inspired by our faith—going back to God’s nature and creation for healing and wholeness.
Q7) What do you have in the pipeline for your venture’s future development?
Sonny: We truly believe in our vision to help people live and be well. We will continue to source for new technologies and the finest supplements for our customers here in Singapore and to the rest of Asia!
Marilyn: In the long term, we want to train and educate people of all nations on how to eat right. In addition to that, we want people to see the benefits of consuming pharmaceutical-grade supplements. The nutrients found in the food we eat today pale in comparison to what you can find in a supplement. We also want to drive the importance of drinking good quality water and to provide edge-cutting technologies for all to benefit from.
360 Orchard Road, #03-16/17, International Building, Singapore 238869
Contact no- 6951 1220
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