As a founder of a B2B Business, it is a must for you to be aware of the latest B2B Marketing strategies!

If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are repetitive: know your target audience, personalize, and use your data.

Video Credit LYFE Marketing

LYFE Marketing is a full-service social media management & marketing agency serving small businesses across the world. While we are most known for our social media services, our hunger to help all our clients grow has gained us experience in SEO, Google Ads, Email Marketing, Web design, and one-time creative services. LYFE Marketing is a highly sought after social media marketing company, a 2x Inc 5000 company, as well as an award-winning agency recognized by 3rd party researchers like Clutch and Manifest.

 

During my further search about various other B2B Marketing strategies, I came across-

1. You have to include millennials in your target list

Millennials are going to represent 75% of the global and according to a report by Meritabout B2B Millennials report 73% of millennials are involved in product or service purchase decision-making at their companies, and 30% of them are the sole decision-makers. Companies have to build up those strategies which can be followed by millennials such as a fast speed of response and increase social media engagement.

2. Add emotions in your Ad copy

Science says that emotions play a lot of role in buying decisions! It can be added subtle way but definitely should be used to make the marketing strategy more impactful.

3. Prioritize Building Relationship

Read twice-Relationships are everything in business. This is applied in B2B Marketing too. During the present pandemic those businesses who were having stronger relationship were able to survive much better way.The connection which is built up while doing the business has to be watered regularly with the ingredients of trust, support, gratitude and attimes overlooking the profits gaines too.

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Have you ever thought you can prepare a Zucchini recipe that can thrill your family!

Credit- YouTube Channel Frische Rezepte by Adelina Kocht-

The result is amazing! Delicious! The whole family is thrilled!

Cook a very simple recipe for a delicious vegetable dinner. This is a delicious zucchini recipe! Rub the zucchini, add the filling and bake the vegetables! That’s all! This is a healthy recipe! Lots of vegetables – delicious! The recipe is perfect for a delicious and healthy dinner. Vegetarian recipe! Zucchini cakes are tender and everyone likes them! This recipe is perfect for breakfast or lunch, or for meeting friends! You no longer fry zucchini! Make this recipe and the family will be happy! The zucchini in the oven is very aromatic!

Recipe and Ingredients:

2 zucchini. Grid. Salt. Mix. Let the zucchini rest for 15 minutes. 1/2 onion. 1/2 yellow pepper. 1/2 red pepper. Remove the water from the zucchini. Black pepper. 1 egg. Salt. Mix well. Olive oil. Bake in the oven at 180 ° C (350 ° F) for 15 minutes. Salt. Black pepper. Sunflower oil. Fry the vegetables for 10 minutes. Feta 50-70gr. 1 egg. Mix. Parmesan 60gr. Bake in the oven at 180 ° C (350 ° F) for 10 minutes.

That’s all! Friends, this is delicious! Try it!

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Imagine if you can learn those tricks and tips on how to peak perform every day?

Womenlines takes pleasure to welcome Fahsham Farook, a Peak Performance Coach, Human Peak Performance Expert, Bio-hacker, Achievement Strategist, from UAE who is sharing peak performance secrets in his video!

To achieve your dreams always perform at peak psychology!

I’m Fahsham Farook. I’m a peak performance coach, business coach, and bio-hacker. I have been trained by the world’s leading peak performance and business coaches Steven Kotler, Michael Neill, and Tony Robbins. I’m the founder and CEO of Fahsham Farook Research International, which is focused on transforming lives across the world by helping people perform at their full potential based on the proven neuroscience methodologies and achieve their seemingly impossible goals.

My expertise and passion are to help people play the next level of their game in life by helping them hack their psychology and physiology to unleash their brain capabilities and lead an energetic passionate and purposeful life.

My client lists include Business Owners, Start-up Entrepreneurs, CEOs, Other high-level executives, Athletes from all over the world.

I was formerly working as Sr.Integrity Engineer in the world’s biggest energy company Saudi Aramco. I’m a martial artist and holds a 3rd DAN black belt in karate (Shito Ryu-Japan).

Watch my masterclass to know more about me and my work.

My latest Free Mega Masterclass is “The 3 Step brain and body hacking system used by the world’s top performers to consistently achieve their impossible goals”.

Go to the link to get instant access?? https://10xpeakperformance.com/auto-webinar-registrationbuywiyzk

My webinar can help you to-

Subscribe to https://www.womenlines.com to become the best version of yourself! Womenlines is a weekly online magazine publishing content on Business Excellence, Health, Leadership Skills and listed in the top 50 women’s online magazines to follow in 2021!

This is Priyanka Chopra speech sharing Rules for Becoming the Best Version of Yourself. Priyanka Chopra is a model, actress, philanthropist and former winner of Miss World. She has starred in over 50 films worldwide including the 2017 movie Baywatch alongside Dwayne ‘The Rock’ Johnson and currently stars in the US drama series Quantico.

  1. There is one you and nobody else like you, be fearless in achieving your dream!
  2. Let your dreams fly, give them wings!
  3. Be ambitious, explore new things in life
  4. Be greedy for your ambitions
  5. Do not compromise on your dreams
  6. Keep Moving and rise like phoenix, despite of failure
  7. Be bold and take the risks
  8. Surround yourself with the right people
  9. You can never please everyone
  10. Laugh at yourself, don’t take yourself seriously
  11. Give back to society wherever you can
  12. Always remember where you came from

 

Credit Seek Inspiration youtube channel

Subscribe to https://www.womenlines.com to become the best version of yourself! Womenlines is a weekly online magazine publishing content on Business Excellence, Health, Leadership Skills and listed in the top 50 women’s online magazines to follow in 2021!

How to do power dressing? A question that pops up in the mind of every woman in business and profession!

As I dug out few tips shared by various experts across google here is the list of best ones-

Blazer

Go for an oversized, padded blazer for a more chic look. Strong shoulders are not only impressive, they’re also flattering for all body types. Best of all, they go well with everything – a silk button-down or worn with jeans and a shirt. Just change the shoes and accessories to switch from day to night or wear it with dresses, pants or pencil skirts.

Credit CNA Lifestyle

Inject some Bright Colour in your Wardrobe

Enough of the dreariness that was 2020. It’s time to celebrate the new normal by injecting some yellow and pink into your work wardrobe. If you prefer a subtler effect, try pairing a tank top in pink or yellow with a neutral skirt or pants or accessorise in these colours. But if you like it bolder, choose a dress or pair of pants in either colour to make a statement. 

Credit CNA Lifestyle

Tidy Belts as an Acessory

Regardless of whether you are opting for tailored trousers, a skirt or a structured dress, wearing a belt is not only a practical inclusion but can add a more tailored look to your outfit. By nipping your clothes in at the waist you can define your figure in a sophisticated way. Opt for a chunky patent waist belt or a slim leather strap to fit with the style of any look. Not only can a belt offer a new colour tone to your ensemble, but a more professional polish too.

Credit faze.ca

Blazer- Denim Combination

The blazer – denim combination has been a popular choice by many luxury brands like CelineSaint Laurent and Khaite, so it has many votes to become the next workplace uniform, especially from this fall onwards. The mix is polished and chic but far from being uncomfortable or extremely formal. 

Credit luxiders.com

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Energy is the new currency, and to maintain this currency regular whole body workout is a must for entrepreneurs!

If you are an entrepreneur you walk in a park every day and that park is a Jurrasic park, I read sometime back! You never know when you have to face a dinosaur who pops up suddenly and then you are dependent upon you physical and mental fitness only.

You Tuber Amy Clover has shared this 5 mins whole workout video for entrepreneurs on her video channel.

Amy describes her youtube channel as-


The official channel of Strong Inside Out and The 30×30 Project, empowering you through fitness and positive action to overcome life’s obstacles.

Amy Clover

About Amy Clover

I’m a writer (most of the blog posts are written by yours truly), fitness personality for Cyberobics & McFit (over 150 gyms across Europe feature me on a big screen), motivational speaker, teacher and mental health advocate… I also know what it’s like to have “getting out of bed” be my win for the day.

I know what it’s like to look in the mirror and hate who’s looking back, to feel like you have no control whatsoever over your mind or your life, to feel like you’re so broken that you’re beyond healing. I’ve struggled with clinical depression, Obsessive Compulsive Disorder and eating disorders throughout my entire life. In fact, they almost killed me. I hit rock bottom in 2005 when I was hospitalized on suicide watch.

Having my freedom stripped from me in that hospital shocked me back to life: it hit me that I’d given up. I’d never even tried to take action to feel better because I just assumed that nothing would ever work for me.

With this realization fresh in my mind, I committed to working on myself from the inside out as soon as I was released. After all, the worst had already happened. I figured I had nothing else to lose.

Over the next few years, I roller-coasted up and down trying to find methods that worked. Some stuck, some sank me deeper. No matter what, though, I got back up.

THE SHIFTS

One discovery was the key to my mental and physical transformation: Movement.

After getting into the gym to lose weight off my already healthy body of all reasons, I started to realize that I’d feel powerful AF during my sweat sesh, AND I’d leave the gym feeling stronger inside and out. Plus, all the work I was doing with my therapist got stickier (meaning it worked better). I became such a believer in the power of Movement that I dived head-first into life as a personal trainer, but I had no idea how much work I still had to do…

Through working at the gym where aesthetics were king, my Obsessive Compulsive Disorder and eating disorder flared up big time.

I became obsessive about the “perfect” body and addicted to the need to conform to an unhealthy standard of “fitness.” I needed that fix, and I’d hurt myself to get it. Starving myself, throwing up, poisoning my body with diet pills, overtraining to the point of injury and hormonal imbalance: all of these were the norm for me.

I hit rock bottom yet again when I reached 13% body fat for a video shoot, then promptly binged 10 pounds back on the next week. I just couldn’t stop. With help from my supporters, I got back into recovery and fully committed to healing my body, mind and spirit. A few years later, here I am in balance, living in the grey zone, finally happy and at peace no matter how my body looks, how much I can lift, what I eat or how I compare to anyone else.

Enjoy your weekend friends preparing easy tomato soup recipe! This recipe is shared by https://kissinthekitchen.com/ a food blog by vibrant Shannon from Texas.

Health is Wealth friends and at Womenlines we regularly share tips, fitness routines, insights about how to lead a healthy life.

Easy Tomato Soup Recipe

Hi, I’m Shannon and I’m so glad you’re here! I’m a Texas native, blessed wife, new mama, foodie, runner, reader and passionate about all things that impact health.

To be honest, I never wanted a blog. I thought it was going to be too much work (and some days it is), but almost 4 years into this journey, I’m so glad I’m here. I want KISS in the Kitchen to be a place where you feel at home and that you find all things simple to help you in the kitchen, with your family and your journey to health and joy. My dad always used to tell me to “Keep it simple, Shannon” and his legacy lives on through this platform.

Subscribe to https://www.womenlines.com to become the best version of yourself! Womenlines is a weekly online magazine publishing content on Business Excellence, Health, Leadership Skills and listed in the top 50 women’s online magazines to follow in 2021!

Is it better to get nutrients from natural food or health supplements? Womenlines team found the video shared by YouTube channel Fit Tuber very informative to get the answer to this question!

About Fit Tuber

Welcome to Fit Tuber! I am a fitness enthusiast from India. Fitness doesn’t necessarily mean making bulky muscles. To me, it is to stay healthy and feel good about our bodies. I am not the fittest person, but I try to stay on track and constantly learn new things on the way. On this channel, you can expect lesser-known health tips, popular product reviews, quick healthy recipes, workout tips, motivational videos, workout videos and more! I upload a new video every Friday at 7 PM(IST) . SUBSCRIBE and HIT THE BELL icon to get notified whenever I upload a new video.

Fit Tuber

Wikipedia describes dietary supplements as-

dietary supplement is a manufactured product intended to supplement one’s diet by taking a pillcapsuletablet, powder, or liquid.] A supplement can provide nutrients either extracted from food sources or that are synthetic in order to increase the quantity of their consumption. The class of nutrient compounds includes vitamins, minerals, fibre, fatty acids, and amino acids. Dietary supplements can also contain substances that have not been confirmed as being essential to life but are marketed as having a beneficial biological effect, such as plant pigments or polyphenols.

It is all about health excellence. Any person who wants to lead a healthy life will definitely work upon the sources from where he is going to consume the required nutrients for optimal health. Now here comes the personal choice of either going for natural food or to buy supplements. It is quite obvious that the choice of taking natural food instead of buying all the supplements can be the best choice for wholesome health. What matters how much aware you are about the right food source for the right nutrient.

Just having knowledge is not enough! At Womenlines we always say

Knowledge is power and applied knowledge is the superpower!

Womenlines

Let’s take responsibility of our health in our hands! List out the food sources for the various nutrients and start using those food sources in your food preparation everyday. Wish you a healthy life!

Subscribe to https://www.womenlines.com to become the best version of yourself! Womenlines is a weekly online magazine publishing content on Business Excellence, Health, Leadership Skills and listed in the top 50 women’s online magazines to follow in 2021!

Pic Credit- https://lindyhealth.com/

Influencer for Alternate Therapies Suzanne Alfandri has shared how to use EFT tapping to align your thoughts with your desires!

Womenlines takes pleasure to share powerful knowledge about EFT Tapping from the expert Suzanne Alfandri, from the USA.

Does that quiet voice that is chattering in your mind, support the changes you want? Noticing what your self-talk is, can be a big step to making that change you want!

Suzanne Alfandri

EFT Expert

What is Tapping?

(Credit)

Tapping, also known as EFT (Emotional Freedom Technique), is a powerful stress relief technique. Tapping is based on the combined principles of ancient Chinese acupressure and modern psychology.

Studies have shown that Tapping decreases cortisol (often called the stress hormone) in your body. The World Health Organization has announced that stress is the health epidemic of the 21st century.

This is because stress is linked to anxiety, weight gain, sleep problems, lack of motivation, chronic pain, stomach issues, and depression. Tapping is proven to reduce stress, lower cortisol, improve sleep, reduce anxiety, relieve pain, increase productivity, and so much more!

Stress is also detrimental to your immune system because when you’re stressed, your immune system’s ability to fight off antigens is reduced, and you are more susceptible to infections. Tapping helps to lower stress, and in turn, allows your immune system to do its work!

How does it work?

Credit

The basic Tapping technique requires you to focus on a negative emotion at hand. This can be a fear, a worry, or any unresolved problem. While maintaining your mental focus on this issue, you use your fingertips to tap 5-7 times on 9 specific meridian points of the body (more specific information on this below).

Tapping on meridian points sends a calming signal to the brain, letting your brain know it’s safe to relax. So, for example, when you receive bad news from your boss or you begin to worry about future events, it triggers a part of your brain called the amygdala.

When you think of the amygdala, one word should come to mind:

Fear.

This part of the brain is responsible for triggering the stress response in our bodies, releasing stress-related hormones into the bloodstream. Also popularly known as the fight-or-flight response, it is the body’s natural reaction to a perceived threat.

The problem is, we tend to have our amygdala in charge way more often than we want.

The amygdala’s response is effective when you’re faced with real-life danger but damaging when you want to feel calm and confident during a high-stakes meeting. And most of the time when this is happening in your body, you aren’t experiencing the fight-or-flight (or freeze) response for the same reason that our ancestors did long ago were. There is no tiger in the woods, but the response in your body is still the same.

Tapping on these meridian points (the same used in acupressure) while you think about what is causing you stress helps your mind understand that you are not in any physical danger and it is safe to relax, reducing cortisol levels.

Tapping gives you the opportunity to bring your life back into balance and reduce stress around your relationships, finances, weight, pain, fears, and so much more.

eft Tapping therapy expert

Video Credit-Suzanne Alfandari

It is a pleasure to welcome Suzanne Alfandari, Motivational Interviewing Trainer, an expert in EFT tapping training, and Licensed Therapist from California as a guest contributor at Womenlines Panel. A Certified Expert EFT Trainer and Practitioner, Suzanne has also worked 15+ years as a family therapist at Marin County Mental Health Services where she continues to serve as the Stress Manager for the Marin County Office of Emergency Services. She is a member of MINT, the International Motivational Interviewing Network of Trainers, and is a MINT Certified Trainer.

Are you looking out for physical health, leadership skills, mindset health and image branding strengthening tools to be the best version of yourself? Subscribe to weekly powerful updates of Womenlines for free. Click https://www.womenlines.com!

You got your new house, you settled down the whole house as per your dreams and now you want to know a new neighbourhood having faith in the saying that –

A good neighbour-a found treasure!

Chinese proverb

Moving into a new neighbourhood is certainly full of excitement as it gives you the wonderful chance to become part of a new circle. As a newcomer in a new community, the first impressions you will carry out will determine the quality of your relationship with your new neighbours. Now the question comes how to know your new neighbourhood?

 Let’s go through certain creative ways to get to know a new neighbourhood-

1. Be innovative while introducing yourself

It’s a great idea to take the first step as a newcomer in your neighbourhood as it can put your neighbours’ at ease. The fact that you are on the same street and the same locality is enough to initiate any conversation with the neighbours around. As you are a newcomer in the community be kind while introducing yourself to the neighbourhood. You can bring a gift to break the ice while introducing yourself. You can carry flowers or potted plants as a gift. Just be mindful not to carry any alcohol or food as these choices vary from person to person.

2. Seek advice from neighbours

As the whole neighbourhood is new to you, so you have to collect basic information related to it. Immediate neighbours are the best people to seek advice from. You can enquire about, the best schools, restaurants to try around, or which gyms are giving the best service. Once your neighbours will see how eager you are to know about your neighbourhood they will certainly be at ease and will love to share the information with you.

 3. Invite your neighbours for a house warming party

Arranging a housewarming party is the best way to make your neighbours at ease and understand them in a much better way. Plan out games, music, good food and engage with your neighbours best way, so you can use this opportunity to understand them better. Once that comfort level comes in communication then you can seek more information from them in understanding the neighbourhood better way.

4. Google about the place

Google is the best place to seek more information about your new neighbourhood. Incidents happening around the place, reviews by the residents around, what type of houses are there around the neighbourhood, shopping centres, schools etc. So much information you can take out by just searching on the internet. For eg you want to know about the houses on sale in the Vancouver area, you just have to type ‘Vancouver homes for sale’, or if you want to know the good school in Vancouver, you just have to write ‘Top schools in Vancouver’.

 5. Check the city events calendar

One of the best ways to know about any new neighbourhood is to engage in community events. Once you start engaging in the local events you are going to have much more interaction with people around and this can help you in better understanding your neighbourhood. While checking out the city events calendar you can take a note of fairs, festival celebrations, kid’s activities, the city’s chamber of commerce calendar, any parade planned for the year etc.

Getting to know your neighbours comes with a wide range of benefits, including more safety as you can have a pair of extra eyes watching your house, involvement in community events, more socialising, making new friends, Whether you need to borrow a screwdriver or want to share a cup of coffee, a good neighbour is always there to help. Whether it is joyous time or not so good times, these neighbourly bonds become special for you with time. Always remember we all are humans and are alike, therefore if you see a neighbour around, just a simple smile can be a good way to start with!

Womenlines takes pleasure to welcome a woman of substance, an entrepreneur Dr. Sulochana Segera,who is putting her heart and soul to make women self-reliant through her venture, Institute of Women in Management from Sri Lanka!

Woman of Substance Dr. Sulochana Segera

In the arena of the MSME and SME sector, Dr Sulochana Segera is considered a mentor, counsellor and investor of goodwill, as she most often becomes the one to travel to rural areas and discovers what she calls “diamonds in the rough”. Her efforts have encouraged boards to follow a more inclusive leadership in their top tier management structures.
A certified Personality Development Trainer in Asia, Dr Segera is a trainer for the World Bank entity IFC on the area ‘Sustainable Private Sector Investment’ whilst in the private sector for the top Global multinational- Coca Cola the official trainer for the brand ‘5 by 20’ which is an initiative for the development of 5 million women by way of empowerment and Economic Development. She is also a trainer for British Council ‘Active Citizen’ project.
She is the Patron of the T.E.A Project, (UK Based Project in Sri Lanka empowering Children) and she also sits in the Advisory Committee of the Ministry of Skill Development, Employment and Labour Relations.

Giving up on a promising career with a multinational company, Dr Sulochana Segera embarked on her own and launched a consultancy firm, which turned out to be a successful operation. Despite the success, the space seemed to be too visible. Her clients turned out to be all male and they were successful professionals occupying the top slots in the corporate world.

Furthermore, having worked as a Head Hunter for senior management, it dawned on her that corporates in general were biased in their process of hiring, which was highly skewed towards men and least in favour of hiring young women or married women with young children. Her training programs were well-attended, but by men. Women had the privilege of participating only if the company had decided to sponsor them. Women were haemorrhaging from the workplace with very little in place to support their professional journey. Witnessing the real-life scenario unfold in her work, Sulochana turned to researching on women and their status and role in the Sri Lankan context. Her endeavour was initiated when the country had just recovered from a 30 year bloody civil war. Women’s empowerment became a common metaphor during this time, which prompted Sulochana to try to understand the meaning underlying the expression that was so commonly used among civil society organisations. Sri Lanka’s response to empowering women, as witnessed by Sulochana was not fitting in her eyes and in line with her expectations. Her effort to gather additional information from women’s organisations that professed to advocate women’s empowerment was even more frustrating given the lacuna in doing justice to the slogan. Initiating her own mission to bring about women’s empowerment, Sulochana embarked on establishing her own network with Singapore and Malaysia in order to study their best practices in women’s empowerment.

She returned to Sri Lanka with a great deal of information and ideas and had by then framed her own thoughts on the course she would take in ensuring empowerment among women. She set the groundwork for an organisation for women; an organisation that would be mentoring women and building networks among organisations to benefit women in careers and businesses. Together with Nilam Samsudeen, she came up with the idea of registering Women in Management as a private institute and not as an externally financed Non-Governmental Organisation. This was indeed a very difficult and challenging decision that was accomplished, given the fact that most women’s organisations were totally dependent on local or international funding. Sulochana believed that self-reliance was the key to empowerment and thus, WIM was launched as a membership driven organisation in 2010. It had only two members. Today, WIM has 2160 members worldwide and is open to all nationalities.

The mentoring program implemented by WIM began by enlisting WIM members who were in top positions in their respective fields of work to mentor women in middle management to be successful in their careers. Not stopping at that, WIM began a journey to the heart of the country, namely the rural areas where no organisation had ever been to. Through its work, WIM ensured that empowerment was not merely relegated to a grand term in gender studies, but put to practice. And today more than 10,000 women from all over the country are connected with WIM.

What is unique about WIM and its programs, which started as a grouping for women, is that they are open to men as well. Yet, WIM continues to stay true to its objective of ensuring that Sri Lankan women will be equipped to step into national and international markets and workplaces as professionals and skilled employees.

https://www.womeninmanagement.org/

Subscribe to https://www.womenlines.com to become the best version of self! Womenlines is a weekly online magazine publishing content on Business Excellence, Health, Leadership Skills and listed in the top 50 women’s online magazines to follow in 2021!

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