How Power of sharing and being true to self can help you to be a leader of your field, learn from Fleur Touchard, Director of Digital & eCommerce at a top French Designer Brand, USA, a guest in ‘Entrepreneur/Professional of the Month Show at Womenlines!
Director Digital at a top kid’s Designer Brand Fleur Touchard
Fleur Touchard has been a digital expert for 20 years. Expatriated since 2015 in the USA, she has enabled European companies to develop here in the US and has dedicated all her expertise since 2018 to the top French Designer Brand. Her dual culture and digital expertise allow her to adapt and revolutionize the strategies to the US market.
“With over 20 years of experience as a Web specialist, I’ve seen the digital world evolve a lot. I started my career in 1999 in France, as the Content Editor of the first shopbot in the country. Ecommerce was just starting and very few people were buying online. I fell in love with the media and its possibilities, I also liked very much being able to edit my content and see the changes immediately. Since then, I never stopped working in digital, either for brands (magazine, printing retailer, luxury clothing…) or in agencies. In 2015, my husband and our three daughters arrived in NYC. After spending some time teaching French or building my network as a consultant, I joined a top French Designer Brand as Head of Digital and eCommerce. The Web is a great way to build awareness and drive traffic to the stores. It is always reinventing itself and the options seem limitless between social media, Google, newsletters or eCommerce. I feel very lucky to wake up every morning to do a job that I love and that I am very passionate about.”
Womenlines team wishes more success to Fleur in all her future endeavors!
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