Women Lines

It was interesting to read about Dame Anita Roddick in a book named Exceptional Entrepreneurship, which reports real life lessons from top business leaders!

Dame Anita Roddick was owner of Body Shop,which, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company.Body shop is now part ofof the L’Oreal corporate group.

During her lifetime, Body Shop founder Anita Roddick had built a reputation for innovation, integrity and social responsibility. She died at age of 64, in 2007 as she suffered from major brain hemorrhage.

Dame Anita set up the first Body Shop in Brighton in 1976. She pioneered cruelty-free beauty products and turned them into a highly profitable business. She is a real inspiration to all businesswomen. To quote her from this book-

“ I am aware that success is more than a good idea. It is timing too. The Body Shop arrived just as Europe was going ‘green’. The Body Shop has always been recognizable by its green color, the only color that we could find to cover the damp, moldy walls of my first shop. The company went public in 1984. Since then, I have been given a whole host of awards, some I understand, some I don’t and a couple I think I deserve. Businesses have the power to do good. That’s why The Body Shop’s Mission Statement opens with the overriding commitment, ‘To dedicate our business to the pursuit of social and environmental change.’ We use our stores and our products to help communicate human rights and environmental issues.”

It is so inspiring to know about the passion of Anita Roddicks to work for climate and environment safety through her work. Her campaigns are the reflection for her motives in life to make this world a safe place to live.

Some of her campaigns-

· 1985 - Stop the dumping of toxic waste in North Sea, Greenpeace

· 1986 - Campaign against whaling of sperm whales, Greenpeace

· 1987 - Acid Rain pollution, Friends of the Earth

· 1987 - Published first ‘Green’ Diary, Friends of the Earth

· 980s - Against Animal Testing for cosmetics, collected 4 million signatures through shops

· 1990 - The Body Shop Foundation set-up. Over first 6 years of operation donated more than 3.5 million pounds to 180 charitable groups

· 1990 - Set-up project to refurbish 3 Romanian orphanages. Work extended into Albania and Bosnia

· 1991 - Funded Unrepresented Nations and Peoples organization

· 1993-98 - Ogoni Campaign against Shell and Nigeria

Anita Roddick was having a basket full of various awards from various governments like in 1984 - Veuve Clicquot Business Woman of the Year, 1988 - OBE - Order of the British Empire , 1996 - Women’s Center’s Leadership Award, USA and many more.

Some of her inspiring quotes which I came across this book-

“When enthusiasm comes from heart its unstoppable because its driving your life and its part of the template of who you are.”

“Women are good at combining their interests with their skills and transforming them into a livelihood.”

“Entrepreneurs are anti hierarchical creative people who are obsessed with their businesses. They are also a fountain of ideas but often need others to help make them happen.”

Anita Roddick  is an inspiration to all those businesswomen who want to do something in life with a difference!

It takes a lot of persistence to get you from a great idea to a profit-making venture!

Entrepreneurs are following  some special elements  of success which makes them what they are.There are skills to do business. Going across some books I came across these elements of success which are followed by successful entrepreneurs-

1.A GOOD BUSINESS PLAN-

This is crucial for planning, implementing, and conducting a new business. It helps organize and direct the important steps for your venture and can mean the difference between success and failure.There are different workshops  by various women groups, which can provide free help in writing a business plan.

2. CLEAR GOALS-

Select the goals you want to concentrate on and the direction you will take to achieve those goals. Determine daily, weekly, monthly and yearly goals, for your business. and then make a to do list of steps that you will take to accomplish each goal.

3. MONEY-

If you want to start your business, expert say that you must have 6 months to 2 years savings with you as a back up.This is just to cover living expenses. Money for business is to be arranged after estimating how much will be your start up cost. Loans from banks, friends, savings etc can be good options while making financial arrangement for business. Then to keep your business going you have to have a cash reserve for all your purchases, bills and other expenses. Keeping good records and consulting with financial ad visors will all help you to stay in business.

4. KNOW YOUR BREAK-EVEN POINT-

Using your records and advice of your accountant or financial advisor watch for the point when your business begins to make profit. Depending upon how much money you have borrowed it may take  about 2 years. It depends upon the type of business, like  a service business such as public relation and counselling, will generally require less start up money than opening a small shop with inventory or another product related business.

(contd)