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Business Excellence

Growing a Blog Organically can be Easier Than you Think

Source: https://unsplash.com/photos/c_TURbyrRic (CC0)

Blogging is a fantastic hobby that can grow into a number of different career choices and lucrative endeavours. But while most people don’t really think about growing their audience and reaching new targets, some people are heavily focused on the business prospects that could arise from running a well-maintained blog.

Perhaps one of the most difficult things to do with a blog is growing it. Growing a large audience and keeping them entertained are two entirely different tasks, but they’re both crucial if you want to lift your blog into the limelight. But perhaps one of the best ways to do this is to focus on organic growth, and that’s what we’ll be discussing in this post.

When in doubt, hire a company to help you build a presence

Whether it’s working with a link-building company or a team of social media influencers, one of the fastest ways to grow your audience and build a presence is to use the services of other companies. These companies can give you a great head start for organic growth because they can put you on the map. They’ll help you grow organically by exposing you to a large number of media sites, blogs, and social media audiences.

But while this is a great way to acquire new readers, it doesn’t do much to actually hold on to them. As such, you’re going to want to actually have some enticing content on your blog so that people don’t just come to your blog and leave immediately because there’s nothing to read.

Learn more about search engine optimization

Search engine optimization (SEO) may sound like digital marketing nonsense to a lot of people, but understanding how SEO works can be a blessing to your blog. To keep things simple, SEO is a series of strategies that can help your website be discovered more easily by searches on websites like Google.

Good SEO typically means that you’re using keywords that people actually search for, but it should also be created with the purpose of educating your readers and providing them with evergreen content that will always be relevant.

Understand who your audience is before you start writing

One of the most difficult things about growing a blogging business is understanding your audience. There are many cases where content is targeted at the wrong audience, causing it to perform very poorly in terms of views and interactions. The other problem is that you could be attracting an unintentional audience. For instance, your content might be a great read for somebody in a different demographic, but because it’s not targeted at them, it doesn’t get the attention and views that it deserves.

So before you decide to write up a lot of content, make sure you know exactly who your audience is. Even if it’s not the audience that you intended to attract in the first place, it’s a good idea to learn a bit more about the people that read your content so you know how to best appeal to them in the future.

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