LakshMe is a non-profit financial literacy platform aimed at making Indian women financially independent. Launched in 2021 as a corporate-social-responsibility (CSR) initiative by the Ahmedabad-based Prudent Group.
How Was the Brand Conceptualized?
LakshMe was founded by MS Maitry Shah. While working in the sales team at Prudent Group, she noticed that women felt uneasy discussing financial matters, a realization that would later shape the concept of LakshMe.
As she recalls:
“Being a financially independent woman myself, I strongly believed and will always believe that women should start integrating themselves in their families’ and their own financial matters. They should willingly take a step towards financial literacy.”
She continues:
“Our mission at LakshMe is to boost financial literacy, awareness, and acumen among women in all strata of society so that they can become financially independent.”
“I feel giving back to society is our responsibility,” she says. “Fortunately, a lot of us would have the levy or luxury to go beyond the unusual and achieve what we want to but, unfortunately, many don’t.” She took it as a personal responsibility to help women across the globe understand and empower themselves.
Mission and Vision
Vision
Our belief is simple: an educated woman is a powerful ally. Therefore, with an aim to educate women about finance so that they can shoulder their family’s financial responsibilities with their head held high, LakshMe works on the concept that you will truly never be free until you are financially independent.
Mission
To boost financial literacy, awareness, and acumen among women in all strata of society so that they can become financially independent, as an educated woman is a powerful ally.
Key Programs and Initiatives
Buddy For Finance (BFF) Sessions
Personalized, free one-on-one mentoring sessions that help women navigate financial concepts like savings, investing, insurance, and budgeting. As of October 2025, LakshMe has conducted over 650 BFF sessions.
Workshops
LakshMe has held 50 workshops reaching over 5,100 participants. These sessions use games, real-life examples, and interactive discussions to make finance engaging and relatable. They cover a wide range of topics – from basic budgeting to insurance, risk management, and goal planning
Family Record Book & Quarterly Digital Magazine
To reinforce learning, we have a variety of self-help materials. Our free “LakshMe Family Record Book” is a downloadable PDF where a household can log all financial, medical, and personal information in one place. We have our digital magazine and articles on personal finance topics.
Inspiration Corner
Our “SheRose” series highlights inspiring women leaders like scientists, entrepreneurs, and social activists to motivate our community.
Media Coverage and Recognition
LakshMe has been featured across several reputed media platforms for its impactful work in women’s financial empowerment.
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In November 2022, Business News This Week featured LakshMe’s story, followed by Media Brief in February 2023, highlighting its journey.
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YourStory (March 2023) profiled LakshMe as a platform “making women financially Aatmanirbhar.”
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EBNW (April 2025) and Gujpreneur (May 2025) further showcased LakshMe and its founder, Ms Maitry Shah, celebrating their inspiring vision and growing presence in the women’s empowerment ecosystem.
Leveraging Digital
Undoubtedly, young minds are digital natives living in an era of myths and noise; hence, they need some solid financial literacy concepts to be able to push through the noise. At LakshMe, we’re constantly working hard to better understand our community’s financial educational needs. This insight made us commence our BFF (Buddy For Finance) program, which allows the audience to register and have one-on-one sessions.
Looking Ahead
Looking ahead, LakshMe continues to expand, both geographically and digitally. The goal is to reach even more women – from students and homemakers to working professionals and retirees – and help them embrace financial independence as a way of life.
As Maitry Shah puts it,
“Our aim is to empower women to take control of their finances – because financial independence is the foundation of true freedom.”
Maitry Shah,
Founder, LakshMe.
www.lakshme.com
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