LOS ANGELES, CA – Phoenix Guardian Alliance, a California-based nonprofit on a mission to reimagine how we protect and empower survivors of domestic violence and gender-based violence, is announcing the launch of its grassroots crowdfunding campaign. The organization is creating the first nationwide digital lifeline for survivors and their children, a platform designed not only to interrupt violence but to help families rise from the ashes of trauma into stability, dignity, and sovereignty.
The Phoenix team is not approaching the crisis with caution. They are rebuilding a broken system that has failed survivors for decades. The fiercely impassioned team behind Phoenix says they “aren’t here to bandage a broken system, but to build the one survivors deserve.”
While Phoenix is already laying the groundwork for Safe Haven transitional refuges and community resource hubs across the country, at the heart of its mission is the rollout of The Phoenix™ App, a trauma-informed, survivor-centered platform connecting users to emergency response, trusted shelters, legal aid, mental health support, economic empowerment, and a suite of life-saving tools, all at the touch of a button.
Phoenix’s work is fueled by a truth the public rarely confronts: survivors of domestic violence aren’t simply slipping through the cracks. They are falling through the charred remains of a structure that was never built to hold them. Phoenix intends to expose and rebuild that collapse, not with patches or piecemeal reform, but through scalable, systemic innovation—a rebirth of how care, safety, and justice are delivered in this country and, eventually, abroad.
In a field starved of resources and long overshadowed by stigma, Phoenix’s mission feels less like another nonprofit initiative and more like an ignition point, one that pulls even the most jaded observer into its heart. The more you listen, the clearer it becomes: this isn’t charity; it’s a movement being born in real time.
“It’s not just about escaping danger in the moment,” the team explains. “We’re building a hub, a living ecosystem where survivors, advocates, and partner organizations are stronger together. Technology gives us reach, but it’s the human connection that gives it heart.”
Alexander Milstein, founder of Phoenix, reflects,
“Phoenix was born from a tragic loss that could have been avoided.” After witnessing two women in his community struggle to escape long-term abuse, one of whom lacked the resources to flee and ultimately lost her life, his grief transformed into determination. He educated himself on the realities of domestic violence, and the failures baked into the system meant to protect victims. Banding together with a coalition of women survivors, advocates, and activists, the group made a collective promise: to build the system that should have saved her and will save others.
More than 10 million Americans experience domestic violence each year. Every 9 seconds, a woman is beaten or abused in the United States. Most never escape, trapped by financial dependence, scattered resources, and a system that fragments rather than supports.
“Waitlists are long,” says Phoenix President Sabrina Pecorelli, “and survivor support lacks the centralized, immediate, trauma-informed approach necessary to help survivors reclaim their safety and independence.”
Phoenix Vice President Arielle Lowe adds,
“People don’t understand how deeply domestic violence is tied to homelessness. Half of the women on the street cite gender-based violence as the primary cause of homelessness. That number rises to 80% when a child is in her care. The implications of this are truly heartbreaking, but if we are educated and motivated, we all have a part to play in healing this community. Phoenix is building that bridge by unifying the support landscape and expanding resources that should have existed long ago.”
The Phoenix Ecosystem is building an integrated ecosystem of safety, care, and empowerment:
- The Phoenix™ App – encrypted crisis response, evidence, safe resources, legal, mental health, and housing navigation.
- Phoenix Rise – Job readiness, economic mobility & financial literacy.
- Phoenix Command Center – 24/7 crisis-response hub monitoring SOS and coordinating care.
- Guardian Legion – vetted volunteers (veterans, advocates, first responders) providing security, guidance & logistics.
Together, these programs form Phoenix’s ‘Safety-to-Sovereignty’ pathway, uniting human connection with advanced technology to rebuild lives, families, and futures. In its first year, Phoenix will provide Nationwide digital access, serving 25,000 survivors as well as full human support in Los Angeles & New York City pilots, serving 2,000 survivors and their children with case management, therapy, legal advocacy, crisis response, and safe housing.
Phoenix’s hybrid model will expand nationwide in future phases, delivering care at more than 25x the cost-efficiency of traditional systems. Phoenix partners include national DV nonprofits, trauma-informed legal networks, and pro bono alliances, as well as alliances with Ivy League law schools aiming to build externship pipelines to train the next generation of trauma-informed advocates.
To join the Phoenix Movement, supporters can:
- Donate Pre-Crowdfunding: www.phoenixguardians.org/donate
- Contribute to the campaign on GiveButter, launching on Nov 21: https://givebutter.com/every9seconds
- For major gifts & seed funding, please contact: philanthropy@phoenixguardians.org
- Follow & Share on social media: IG @phoenixguardians / X @phnxguardians
- #Every9Seconds
- Become a Phoenix Ambassador by contacting: larissa@phoenixguardians.org
- For those who are interested in becoming a supporting board member or working more closely with Phoenix to advance our mission, please contact Arielle Lowe, Vice President, at ariellelowe@phoenixguardians.org
Website: www.phoenixguardians.org
Email: press@phoenixguardians.org
Phone: +44 7525069589 (UK) Call or WhatsApp Larissa Houghton.
Instagram: @PhoenixGuardians
X: @phnxguardians
Facebook: https://www.facebook.com/phoenixguardianalliance
GiveButter Campaign: https://givebutter.com/every9seconds
Media Contact: Larissa Houghton – larissa@phoenixguardians.org
About Phoenix Guardian Alliance:
Phoenix Guardian Alliance is a California-based nonprofit dedicated to transforming the national response to domestic abuse and gender-based violence. Founded by a coalition of survivors, advocates, and community leaders, Phoenix is building the first integrated safety and empowerment ecosystem for survivors, and their children.
Through its trauma-informed digital platform, The Phoenix™ App, and a network of human-led programs including crisis response, legal advocacy, mental health support, economic mobility, and transitional housing, Phoenix is creating a scalable pathway from immediate danger to long-term stability and sovereignty.
With partnerships spanning national DV organizations, pro bono legal networks, and academic institutions, Phoenix is reimagining how care, justice, and safety are delivered and working to ensure that every survivor has access to the resources, dignity, and protection they deserve.
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