In a world full of blushes that promise a natural flush but deliver either too much pigment or fade in an hour, the Rare Beauty Soft Pinch Liquid Blush stands out as a true game-changer. Spearheaded by pop icon and mental health advocate Selena Gomez, Rare Beauty has carved a niche for itself in the beauty world—and the shade Believe has become one of its most sought-after stars.
If you’ve been wondering whether this viral product lives up to the hype, here’s an in-depth look at why beauty editors, influencers, and everyday makeup lovers swear by it—and why Believe might just be the blush your beauty bag has been missing.
The Brand: More Than Just Makeup
Launched in 2020, Rare Beauty is more than just a celebrity beauty brand—it’s a mission-driven movement. With the Rare Impact Fund, Selena Gomez pledged to raise $100 million over 10 years to support mental health services globally. That ethos of authenticity and empowerment is echoed in every product, and the Soft Pinch Liquid Blush is no exception.
Rare Beauty is now a household name, recently valued at over $2 billion, and ranked among the most inclusive and transparent beauty brands in the market. With high-performance formulas and inclusive shade ranges, it’s easy to see why.
Meet the Shade: What Makes ‘Believe’ So Special?
‘Believe’ is described as a true mauve—not too pink, not too purple, with just the right amount of warmth. This universally flattering shade blends beautifully on fair, medium, olive, and deep skin tones alike.
It’s part of the dewy finish collection, which gives a radiant, lit-from-within glow. Perfect for those who love a healthy sheen on their cheeks, Believe works both on bare skin and full-coverage makeup looks.
The Formula: Weightless, Buildable, and Long-Lasting
Rare Beauty’s Soft Pinch Liquid Blush has a liquid-to-powder formula that is both lightweight and intensely pigmented. Just a dot is enough for both cheeks—which means the product will last you months.
Key highlights:
- Long-lasting wear (10–12 hours)
- Blends effortlessly with fingers, brush, or sponge
- No patchiness or cakiness
- Vegan and cruelty-free
- Free from parabens, phthalates, and sulfates
The formula is enriched with botanical ingredients like lotus, gardenia, and white water lily to soothe and nourish the skin.
Pigmentation & Performance
The pigmentation of this blush is where it truly shines. It’s intense at first, but once blended out, it melts into the skin for the most natural finish. It dries down within seconds and doesn’t feel sticky or tacky—perfect for humid weather or long days.
Unlike many liquid blushes that can lift foundation underneath, Believe sits beautifully on top of base products. It doesn’t move around and plays well with powders and creams alike.
If you’re looking for a blush that wears like a second skin while delivering radiant color, this is it.
Application Tips
Here’s how to apply the Soft Pinch Liquid Blush in Believe for a flawless finish:
- Start with a tiny dot on each cheek—this blush is pigmented!
- Blend immediately with fingers or a stippling brush.
- Add more if needed. You can always build it up.
- For a sculpted look, place it slightly above the apples of your cheeks and blend towards the temples.
Pro Tip: Mix it with a liquid highlighter (like Rare Beauty’s Positive Light Luminizer) for a glowy blush topper effect.
Skin Benefits: More Than Just Color
Besides stunning pigment, the blush includes soothing plant-based extracts that provide hydration and antioxidant protection. This makes it ideal for sensitive skin types or those who prefer makeup that also supports skin health.
- Lotus extract: Calming and clarifying
- Gardenia extract: Anti-inflammatory and soothing
- White water lily: Hydrates and balances oil production
These ingredients aren’t just “marketing fluff”—they’re there to ensure your skin stays calm and happy throughout the day.
Awards & Rave Reviews
Rare Beauty’s blush line has received widespread recognition, including:
- Allure Best of Beauty Winner
- Cosmopolitan Readers’ Choice Award
- Real Simple Beauty Awards 2025
With over 43,000 five-star reviews, Believe continues to trend across TikTok and Instagram, where influencers often demo how a single drop can transform your entire look.
Packaging: Thoughtful & Chic
The product comes in a small frosted glass bottle with a rounded cap, designed for easy grip and accessibility—even for people with arthritis, a nod to Selena’s own autoimmune condition.
The doe-foot applicator allows for precise product placement and minimizes waste, making it user-friendly for makeup beginners and pros alike.
Absolutely! If you’re searching for a long-lasting, skin-friendly, beautifully pigmented blush that’s easy to apply and stunning on Indian and Asian skin tones, Rare Beauty Soft Pinch Blush in Believe should be on your wishlist.
Whether you’re a makeup minimalist or a full-glam lover, this product adds the perfect touch of color without overpowering your look.
Where to Buy
Shop now at: Sephora Singapore
Price: SGD 40 / 3,200
Size: 7.5 ml (Full) / 3.2 ml (Mini)
Final Thoughts
In a market flooded with blushes that overpromise and underdeliver, Believe by Rare Beauty is a refreshing change. It’s thoughtful, empowering, and beautiful—just like the women it was made for.
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