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Business Excellence

Tips for Designing the Ultimate Window Display

window display

Creating unique and compelling window displays is an art form. Check out these tips to transform your storefront window into a beautiful display. If your business has a front window display, it’s vital that you use it to attract more customers to your store. A display window can convey a lot of information to potential customers, like the goods you sell and who your target audience is. With that, follow these tips for designing the ultimate window display.

Always Have a Theme

One of the most important words in marketing these days is storytelling. Whatever you do, you want to convey a story to your customers that will draw them in and make them want to experience the story themselves. One of the best ways to do this is by creating a display that ties in holidays and seasonal trends, like Valentine’s Day, summer vacation, and fall vibes. You can convey the theme through fonts, color palettes, and by displaying themed goods themselves.

Stick to Your Branding

No matter which theme you choose, make sure you interpret it through the lens of your brand. If your brand is sleek and sporty, then some elements of this style should be present in your window display, regardless of whether your theme is date night or winter holidays. When you switch styles every season, it becomes difficult for people to rely on your business. That’s why you never want to stray too far from your core identity.

Use Color Wisely

Color is a powerful tool for grabbing attention and making your storefront stand out. You can use color to change people’s emotions when they see your display, which enhances how they experience your theme. Make sure you stick to a specific color palette so you don’t end up sending mixed messages. Too much color can easily be a distraction instead of an attraction.

Remember Art Composition Rules

There are some basic rules in art composition that can be really helpful when designing the ultimate window display. First of all, consider what you want in the foreground and background of your display—don’t make it more complicated than these two layers. Then, consider how to place the key features using the rule of three.

In art, the rule of three determines what people find most interesting. Imagine a tic-tac-toe grid placed over your window display. Align your main features near the grid lines to create more interesting setups.

What you put in your front store window says a lot about your business. Follow this guide to get the most out of your window displays.

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