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Business Excellence

4 Overlooked Opportunities for Business Branding

business branding

Even if you have a logo and a business card, you may be missing obvious opportunities for business branding that are right under your nose. Explore them here!

There are many ways to brand your business, such as using your company website and business cards. But there are a few overlooked opportunities for business branding, such as utilizing social media and doormats! To give you some inspiration, we’ve come up with a list of methods that you can use when trying to find a new and creative way to brand your business. 

Social Media

Social media is an important component of business branding. It is where you want to be if you’re looking to build brand awareness and connect with potential customers.

Here are some tips on how to use social media for business branding:

  • Include your logo in the bio section or highlights to appear consistently for first-time visitors.
  • Build a post template that includes your brand’s colors and tone to ensure brand continuity.

Your Office Space

Branding your office space is often overlooked, but it can be an excellent opportunity to promote your brand. Make sure everything has a purpose. If it doesn’t serve any function or add value to the space, get rid of it! Consider incorporating some logo artwork pieces or wall decals into your space. 

Your Website

The purpose of your website is to attract potential customers and keep them engaged with your brand so that they’ll want to make a purchase. Your website is a form of communication—it tells visitors who you are, what you do, and why they should care about your product or service. A great website design includes consistent brand elements and follows guidelines that represent your brand in the best light. 

Company Doormats

Another overlooked opportunity for business branding is doormats. These can be placed outside your office building or front door, allowing customers to see them before they enter and creating a welcoming environment. Add your logo, brand message, slogan, and more to tie your space together. There are a few things to consider before purchasing your doormat. Take measurements of your area and know the thickness that would highlight your space. Doormats make a great first impression!

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